Latitude Brand Refresh
Taking brand ownership in-house
Taking brand ownership in-house
Taking brand ownership in-house
I led the refresh of the Latitude brand to streamline existing elements and establish key visual treatments.
I led the refresh of the Latitude brand to streamline existing elements and establish key visual treatments.
I led the refresh of the Latitude brand to streamline existing elements and establish key visual treatments.
Client
Latitude
Services
Branding Design Systems
Collaborators
CD Luke Falkland-Brown, PJM Oshani Ganegoda
Date
April 2023


















With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.
Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.
With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.
Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.
With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.
Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.