Kicking off his career working with hospitality brands at a boutique interior studio, he put in the reps developing brands identities, typesetting menus and getting art up to spec for large-format print. He was able to turbo-charge his design skills in an agency setting where he became the go-to design fixer for a number of Melbourne's it-agencies. Transitioning to client side at an ASX listed company, he provided design leadership by structuring processes, implementing standards, and fostering a design-led thinking culture to elevate the organisation's overall design maturity.