Golden Quarter Acquisition Campaign
Client
Latitude
Services
Art Direction Digital Design Storyboarding Content Design
Collaborators
CD Lee Forster, CD Luke Falkland-Brown, AD Jade Thompson, Designer Dean Barbaro, UI/UX John Lam, PJM Oshani Ganegoda, PROD Sam Cruickshanks
Date
September 2023
Key Challenge
A tight deadline to come up with a consistent creative execution that will not go stale over 4 months. A master video with 4 scenes became the basis of multiple cut-downs to cover each key consumer event. Shout out to Stories by Enthral for working with our production requirements and deadlines.
Designers' Pick
A highlight of this project for me was producing higher-fidelity illustrations for the storyboard which doubled as placeholder campaign imagery which we were able to use to get initial approvals. This helped the team to keep things moving and facilitated a smooth transition to final imagery.
