Dan Murphy's Sub-Brand Guidelines

Ensuring consistency across Dan Murphy's 4 sub-brands

Ensuring consistency across Dan Murphy's 4 sub-brands

Ensuring consistency across Dan Murphy's 4 sub-brands

Dan Murphy's sub-brands help shoppers navigate their immense catalogue by providing recommendations, breaking up broad categories and appealing to different audiences. I was responsible for putting together the sub-brand guidelines for Dan Murphy's while working in a freelance capacity at Thinkbell.

Dan Murphy's sub-brands help shoppers navigate their immense catalogue by providing recommendations, breaking up broad categories and appealing to different audiences. I was responsible for putting together the sub-brand guidelines for Dan Murphy's while working in a freelance capacity at Thinkbell.

Dan Murphy's sub-brands help shoppers navigate their immense catalogue by providing recommendations, breaking up broad categories and appealing to different audiences. I was responsible for putting together the sub-brand guidelines for Dan Murphy's while working in a freelance capacity at Thinkbell.

Client

Dan Murphy's

Services

Brand Guidelines

Collaborators

CD Tom Wenborn, PROD Jessica Graham

Date

August 2020

Homescreen with open bottom drawer
Homescreen with open bottom drawer
Homescreen with open bottom drawer
App Measure Weight Screen
App Measure Weight Screen
App Measure Weight Screen

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.