David Jones Credit Card Launch

White Label Credit Card Design

White Label Credit Card Design

White Label Credit Card Design

Specialised experience working with print supplier, David Jones and Mastercard to design and launch 3 David Jones branded Mastercard® credit cards as a part of Latitude’s white-label portfolio.

Specialised experience working with print supplier, David Jones and Mastercard to design and launch 3 David Jones branded Mastercard® credit cards as a part of Latitude’s white-label portfolio.

Specialised experience working with print supplier, David Jones and Mastercard to design and launch 3 David Jones branded Mastercard® credit cards as a part of Latitude’s white-label portfolio.

Client

Latitude

Services

Art Direction Credit Card Production

Collaborators

CD Lee Forster, CD Luke Falkland-Brown, AD Lucinda Furlong, PJM Oshani Ganegoda

Date

March 2024

Key Challenges

As a apart of a white-label partnership arrangement, our team had to immerse ourselves in the David Jones brand.

Collaboration

Our team pitched against an external agency for this project and won. I worked on getting internal buy-in and provided support on the card concepts with another AD who went on to produce all the key deliverables including the cards themselves while I focused on comms around the launch.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.

With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.

Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.