David Jones Credit Card Launch
Client
Latitude
Services
Art Direction Credit Card Production
Collaborators
CD Lee Forster, CD Luke Falkland-Brown, AD Lucinda Furlong, PJM Oshani Ganegoda
Date
March 2024
Key Challenges
As a apart of a white-label partnership arrangement, our team had to immerse ourselves in the David Jones brand.
Collaboration
Our team pitched against an external agency for this project and won. I worked on getting internal buy-in and provided support on the card concepts with another AD who went on to produce all the key deliverables including the cards themselves while I focused on comms around the launch.
