B2B Explainer Video
Client
Latitude
Services
Art Direction Storyboarding Illustration
Collaborators
CD Luke Falkland-Brown, PJM Oshani Ganegoda, PROD Sam Cruickshanks
Date
May 2023
Key Challenges
Latitude does not have a brand-approved character animation style. As the brand guardian, I treated this as an opportunity to establish an alpha style that could be referenced and refined in future projects. Not having to nail brand illustration for good kept the pressure off and the explorations loose.
My criteria for success was 1) the style needed to have personality and not fall into ‘corporate illustration’ territory, 2) fits in well with our existing brand elements and 3) easy to rig for animation. We focused on getting the main character signed off – this was the most feedback intense stage as expected. Once we had buy-in for her, the rest was smooth sailing.
