28º Global Platinum Mastercard® eDM Onboarding
Relaunch of EMOB with 5% uplift in card provisioning
Relaunch of EMOB with 5% uplift in card provisioning
Relaunch of EMOB with 5% uplift in card provisioning
Redesigning the eDM onboarding journey for an OG credit card. 13 emails total, coordinated with app notifications and SMS. Key metrics tracked are card provisioning rate, app registration, time to first domestic spend and time to first international spend.
Redesigning the eDM onboarding journey for an OG credit card. 13 emails total, coordinated with app notifications and SMS. Key metrics tracked are card provisioning rate, app registration, time to first domestic spend and time to first international spend.
Redesigning the eDM onboarding journey for an OG credit card. 13 emails total, coordinated with app notifications and SMS. Key metrics tracked are card provisioning rate, app registration, time to first domestic spend and time to first international spend.
Client
Latitude
Services
Art Direction Content Design eDM Design
Collaborators
CD Luke Falkland-Brown, Designer Jade Thompson, PJM Oshani Ganegoda
Date
November 2023
With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.
Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.
With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.
Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.
With a breadth of experience and deep expertise, Hao brings invaluable creative leadership and design maturity to any team.
Website ©2024 Haoxin Guo, all rights reserved. Project copyrights belong to my clients unless otherwise stated, they are showcased here with consent.