28º Global Platinum Mastercard® eDM Onboarding
Relaunch of EMOB with 5% uplift in card provisioning
Relaunch of EMOB with 5% uplift in card provisioning
Relaunch of EMOB with 5% uplift in card provisioning
Redesigning the eDM onboarding journey for an OG credit card. 13 emails total, coordinated with app notifications and SMS. Key metrics tracked are card provisioning rate, app registration, time to first domestic spend and time to first international spend.
Redesigning the eDM onboarding journey for an OG credit card. 13 emails total, coordinated with app notifications and SMS. Key metrics tracked are card provisioning rate, app registration, time to first domestic spend and time to first international spend.
Redesigning the eDM onboarding journey for an OG credit card. 13 emails total, coordinated with app notifications and SMS. Key metrics tracked are card provisioning rate, app registration, time to first domestic spend and time to first international spend.
Art Direction
Content Design
eDM Design
CD Luke Falkland-Brown, Designer Jade Thompson, PJM Oshani Ganegoda
Designers' Pick
The Early Month On Books program was launched in the midst of our email marketing tech stack being migrated from Responsys to Salesforce Marketing Cloud so these emails had to be built twice, one in each framework.