28º Global Platinum Mastercard® Acquisition Campaign
Client
Latitude
Services
Art Direction Digital Design Storyboarding
Collaborators
CD Luke Falkland-Brown, PJM Oshani Ganegoda
Date
January 2023
The Approach
We focused on the 15s YT ad which covered all the card features, it was structured with 6s cut-downs in mind for bumper videos covering each individual feature. Key visuals were also repurposed for stories and carousel.
